How I got 2.3 million app downloads (without spending a cent on marketing)

The story of how an app I built in 6 hours got 2.3 million downloads, generated a full-time salary and was acquired after 18 months.

I wanted to build an app in one night, not tell a single person about it and run some experiments on it to see if I could get it to some level of success. I thought maybe I could get a few thousand downloads and make a couple of hundred bucks.

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