How To Make Something People Give A Shit About.

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You could make something right now. If you wanted to stop reading, grab a sheet of butcher’s paper and brainstorm ideas, you could probably come up with half a dozen ideas for apps, books or products. Ideas aren’t the hard part, after all — just ask Tom Haverford.

Where things get tough is when you’re trying to make something that people genuinely give a shit about. You don’t want your dream to die in the chamber, because nobody read it, watched it, used it or listened to it. The deafening silence surrounding your work can crush your soul.

You want people to care?
Here’s how.

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